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As technology advances, brands must stay ahead of the curve to capture consumer attention. This is reflected in marketers’ increasing reliance on immersive technologies to create memorable and unique experiences. Such technologies allow brands to engage audiences in innovative ways, making a lasting impact on customers. Let’s take a look at how immersive technologies are used in experiential marketing and the brand benefits of Cappasity.
How 3D product images enhance customer experience
It’s a challenge to capture and hold attention in today’s fast-paced digital world. That’s where immersive content like 3D and AR comes into play. 3D technologies have the power to attract and engage consumers with products. In turn, this increases purchase probability. Claris Virot’s online store is a great example of how a brand can use 3D product images to elevate the customer experience. Claris Virot focuses on designing bags, purses, belts and footwear, most of which are made of python, lizard, and croco leather. They rely on the ability to give shoppers the chance to study their unique products in every detail. The brand used the Cappasity solution to digitize items in an interactive 3D View format and embedded 3D Views into its online store.
“Our customers are a priority for us and we want to deliver the best possible browsing experience to them. Cappasity’s cutting-edge technology makes online shopping easier and more natural for them, allowing them to study materials, textures, and colors in every detail. This helps us to differentiate in the market and showcase our unique products as never before,” commented Jean-Christophe Ankaoua, President of Lion-Snakes (Marque Claris Virot).
How AR technologies benefit experiential marketing
AR technologies are widely used to bring customer experience to the next level. For instance, the global luxury brand Burberry teamed up with Googleto develop an AR shopping journey via Google’s iOS application. The companies created AR models of two signature Burberry items: the Burberry Black TB bag and the Arthur Check sneaker. When customers search for these items in Google Search, the Google app provides 3D visuals of the products, superimposed on a real backdrop.
How to integrate immersive technology with Cappasity
Cappasity offers the first scalable solution for the fast production and easy embedding of 3D/AR content into websites, mobile apps, classifieds and marketplaces. It includes the SaaS platform, the Easy 3D Scan software for content production, and API/SDK for integration scenarios. The Cappasity platform allows clients to create, analyze, and embed immersive content.
3D content created with Cappasity allows shoppers to interact with items as if holding them in their hands: changing the angle of perception and zooming in to see all the tiny details. This additional interactivity helps them better imagine how the items would look and fit in real life for more informed purchase decisions. Our clients’ experience has shown that immersive content makes online shopping interactive, increasing sales by more than 30% and reducing returns.
The platform supports general content formats, including 3D models. So, if you have a ready-made 3D model of an item then you can upload it directly on the Cappasity platform with a couple of clicks. Once the 3D model is uploaded, you can embed it into your online catalog.
Retailers are also able to activate the AR view for the 3D model for delivery of an AR shopping experience on their websites with our player. Mobile users can instantly launch the AR experience on their smartphones, while desktop users only need to scan the QR code leading to the AR experience. QR codes are generated automatically by the platform and don’t require any additional effort on the client’s behalf.
What’s more, the solution allows you to create AR Holograms of items without manual 3D modeling. It’s a simple matter of shooting a video and processing it with Cappasity Easy 3D Scan software. An AR Hologram is created within as little as 20 minutes, where it usually takes multiple days.
Cappasity AR Holograms provide animated views, allowing shoppers to see materials in movement and better envision how the desired items would fit. They can be used not only in e-commerce, but also in brick-and-mortar stores. Retailers can print QR codes redirecting shoppers to AR Holograms and add them to item tags for the realization of AR-based shopping experiences. The consumer simply needs to scan a QR code with their smartphone to explore a whole outfit or separate items in the surrounding environment. Using AR to view fashion pieces allows consumers to get a clearer sense of their real-life appearance, enhancing the shopping experience by making it more interactive and user-friendly.
